MIDEL had the opportunity to speak about all things India a little bit closer to home than usual yesterday, at the Department for Investment and Trade (DIT) ‘India Roadshow in Manchester.
The event is one of a series taking place across the UK, and is focussed on showcasing the business case for exporting to India and the benefits of becoming a ‘MAKE IN INDIA’ partner – something MIDEL achieved earlier this year as it opened an ester fluid production facility near to Mumbai earlier this year.
Addressing over 100 UK business leaders who are currently exploring export and investment opportunities in India, MIDEL Managing Director Barry Menzies was able to explain the M&I Materials journey from a MIDEL perspective.
He commented: “It has been a real pleasure to address delegates at The India Roadshow, which is a great opportunity for other British companies who are at the start of their own journey to hear some hard-earned insight, first-hand, around exporting to and trading in India. Of course, India has been very important for our own international growth in that our office in New Delhi was the first ‘dot on the map’ outside of Manchester, and our factory near Mumbai is the most recent. This compliments our already well-established international production capabilities in the UK, the USA and South Africa.”
“As the first ester transformer fluid company in India, it’s actually really interesting
looking back at the progress and achievements we’ve been able to make
– there’s always more than you realise.
We’ve worked tirelessly over the years, challenging the status quo and older ways
of working, introducing MIDEL to the Indian market as a fire safe, greener alternative
to mineral oil. The market has duly responded positively in that sense, and our hard work
and expertise is evidenced by our profile, presence and position as India’s market leader.”
Hosting the India Roadshow was Guy Bromley, Head of Trade & Investment at the British High Commission. Speaking earlier this year of the opening of the MIDEL factory in India, he said: “The M&I Materials investment in this manufacturing facility really shows the potential for doing business in India. With a proven product, M&I Materials is helping India develop more robust and sustainable power networks for its growing population – and doing so using Indian raw materials and trading with Indian companies.”
Having been active In India for over a decade, MIDEL is trusted by some of India’s major utilities including Torrent Power, CESC, DMRC, GETCO, Tata Power Delhi, TNEB and Reliance Infra, who have successfully deployed MIDEL in transformers operating at various voltages across their networks.